Your gender pay gap is telling you something. Let’s work out what.

I help UK agency leaders understand what is driving their gender pay gap, where everyday decisions are compounding it, and what practical steps to take next.

Hi, I’m Lynda

I’m a former agency MD and CIMA-qualified management accountant. I combine agency leadership experience, finance skills and gender equity training to help agency leaders understand their pay gap and make better decisions.

Gender pay gaps can point to issues that already cost your agency money: poor retention, uneven progression, weak leadership pipelines, unclear pay decisions, missed talent and employer-brand risk.

The gap is the signal and the value is in understanding what is creating it.

Pay gaps are compounded, not caused by one moment

They build through recruitment, retention, recognition, reputation and reach: the everyday places where people either gain opportunity, visibility and progression, or quietly lose them.

01

Gender pay gap analysis

For agencies that want to understand their numbers properly.

02

Power hour

For founders who want a focused conversation, a sense-check or practical next steps.

03

From Default to Designed

The 6-month cohort programme for agency leaders who want to move from insight to action.

04

Consultancy

Bespoke support for agencies that need help implementing changes and keeping accountable.

Who is it for?

This is for UK agency founders and senior leaders, especially in agencies of around 10–50 people, who want practical action without performative DEI, corporate jargon or a huge internal project.

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Not sure where to start?

Book a short call and I’ll help you work out the most useful next step.